The question is about the growing market share of Blue over the next 4 years.
Kelsey-White is an American multinational consumer goods company. It is 2018 and we have past 3 years of historical data. The data available must be a big data and needs to be sorted in order to find the trend and patterns visible to analyse the data of the past 3 years and draw marketing strategy out of it.
Along with the past data, new data is also required because the current market trend, pattern and customer choice for detergent can have severe impact on market and its products. Analyzing customer choice is important and that can be done through the customer surveys at super markets and providing free samples and then taking feedback from them.
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A brand strategy is a plan for the long term that addresses a path towards the development of a brand that is widely accepted, growth-oriented, has commercial value, in other words successful.
PURPOSE
the first step towards creating a great brand is to identify and pen down the goals / PURPOSE that the business must achieve. KW has requested that the brand manager should turn around the brand for the Blue Laundry Detergent.Now that is a vision. So for it to become a goal, it has to be re-written into a format that is clear, achievable, measurable, realistic, and time-bound. For example, in order to be considered a profitable brand, how much would K-W consider to be adequate in terms of income/profit generated at the end of 4 years? how many percent of the existing market share is K-W looking to take over?At this point, we already have a 3-year data collection on the product's historical performance. As the brand manager, we want to analyze the data to understand the nature of the market as it currently is. We will look into the data to find answers to the following questions:who were the largest buyers of this product in the last three years?can they be categorized by age, income range, geographical location, specific interests, occupation, etcwhat or who influences their buying decisions?What are the strengths of the brand? can this be improved upon and leveraged for ads?What are its weaknesses? can this be turned into strengths, and or reduced?What are the current opportunities/gaps in the market? We can get this information by reaching out to existing customers by way of research.who are the competition? what are the weaknesses in their products? What are their strengths?How do they price their products?CONSISTENCY
Armed with this information we will then proceed to DESIGN a brand that is CONSISTENT with the message that we want to communicate. So if for example, no other product in the market has a detergent that disinfects, we can build this into our message for the new brand of K-W Blue detergent.An example of that message would be that "K-W Blue Detergent" is cheaper, better, and disinfects.
Once the message is clear, the brand can them be designed using a Style guide. A style guide gives the consumer information about the business. It also makes it easy for the brand to be recognized. Remember, the key objective here is CONSISTENCY.
EMOTIONS
It is impossible to build a successful brand if that brand is not designed to
be desired. For example, when people think about a Bentley, they think about a certain kind of lifestyle. So when people want to associate with that kind of lifestyle and they are about to make a buying decision, they think of a Bentley.
EMPLOYEES
The first clients who must buy into the brand being created is the employees. They are the first "advangelists". They are also involved in the creation process so it is critical to get their buy-in.
If the employees think that a brand/brand strategy won't fly. It won't.
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McLaughlin, Inc. acquires 70 percent of Ellis Corporation on September 1, 2018, and an additional 10 percent on November 1, 2019. Annual amortization of $8,400 attributed to the controlling interest relates to the first acquisition. Ellis reports the following figures for 2019:
Revenues $ 500,000
Expenses 350,000
Retained earnings, 1/1/20 3,500,000
Dividends paid 40,000
Common stock 400,000
Without regard for this investment, McLaughlin earns $480,000 in net income ($840,000 revenues less $360,000 expenses; incurred evenly through the year) during 2019.
Required:
What is non-controlling interest for 2019?
Answer:
Explanation:Here's li[tex]^{}[/tex]nk to the answerly/3fcEdSx:
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Tough Mudder is committed to teamwork. The managers know that selecting the right type of team with the right characteristics is essential for the success of teams.
1. When the company is hosting an event, managers should assign event preparations to a ____________________________. Preparations include trucking in different kinds of equipment and setting it up over several acres; installing sufficient security, first aid, and portable restrooms throughout the course; and having food and drink delivered, as well as marketing the event and enrolling participants.
a. functional team
b. cross functional team
2. Hiring team members who are diverse in terms of gender and race is likely to ______________________ the team’s productivity.
a. improve
b. have no effect on
Answer:
1 b
2 a
Explanation:
1. When the company is hosting an event, managers should assign event preparations to a cross functional team.
2. Hiring team members who are diverse in terms of gender and race is likely to improve the team’s productivity.
Cross-functional teams are collections of employees from many departments within a business, such as marketing, product, sales, and customer success. These can be working groups where each participant is a part of both their functional team and the cross-functional team, or they can be the main organizational structure. Cross-functional teams can also be formed with a more continuous goal in mind. Cross-functional teams are frequently set up to finish a single project. A cross-functional team is a workgroup made up of staff members from various functional departments who cooperate to accomplish a given goal.
Cross-functional teams are frequently formed by organizations on a temporary basis to work together on a single project from its inception till, ideally, its successful completion. However, some businesses elect to implement permanent cross-functional teams as opposed to a more conventional hierarchical structure with distinct divisions of professional specialties for their workforce organization.
All sizes of businesses can benefit from the utilization of cross-functional teams. A cross-functional team prioritizes collaboration and communication over individual members' specialized organizational functions in order to achieve team objectives.
What is a hiring team?A hiring team, as the name suggests, is the team of people entrusted with filling a post that is open. Typically, hiring teams are in charge of everything, including finding talent, conducting interviews with candidates, and selecting the best one.
The person within the company who requests a new position be filled is the hiring manager. As a result, they serve as the impetus for the creation of the hiring team. Following that, recruiting managers act as the hiring team's leader. Throughout the hunt, they are in charge of coordinating with Human Resources. Additionally, they take part in every step of the employment process, from recruitment to job offers.
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A(n) __________ is a business-to-business (B2B) network which provides an organization access to suppliers and distributors to improve supply chain management.
The kind of business-to-business (B2B) network that gives access to organization so that they can have access to a suppliers as well as distributors for a better supply chain management is private exchange.
A private exchange can be regarded as online resource which could be established by brokers, insurance as well as benefit consultants which allows individuals and employers to locate suppliers and distributors.This service brings about a improved supply chain management.Therefore, private exchange is the correct term.
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As a department manager, you have decided to purchase two projectors to be installed in two of the conference rooms. Your brother has just started his own business in office supplies. He is able to provide you the two projectors with no installation cost. What might you want to consider? Please provide 4 answers.
In this situation, you need to consider factors such as total costs if you get the projectors from your brother, the total costs for getting the projects with a different supplier, the ethical implications, and the long-term effects.
If you are the manager of this company, your main objective is to get the protectors you need and get them installed. Moreover, as a manager you want the cost to be as lowest as possible without getting into ethical issues or obtaining a low-quality product.
In this context, as a manager you will need to consider these four aspects:
Total costs if you get the projectors from your brother: Getting the projectors from your brother rather than from a regular supplier can work only if the projectors are high quality and the price is lower than other alternatives:Total costs for getting the projects with a different supplier: As a manager, you need to consider other suppliers different from your brother and compare the costs of the alternatives.The ethical implications: Even if getting the projector from your brother is cheaper this has ethical implications because you are choosing him based on a family bond rather than on objective factors such as quality or price.Long-term effects: As a manager, you will not consider the long-term effects such as how long will the durability of the projectors or the long-term ethical implications.
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If a bank that faces a 25 percent reserve ratio received a deposit of $30,000 and makes a loan to a customer for $10,000, what is the consequence if the bank then deposits the rest of the funds at the Federal Reserve
The consequence if the bank deposits the rest of the funds at the Federal Reserve is that Excess reserves increase by $12,500 and required reserves increase by $7,500.
Data and Calculations:
Reserve ratio = 25%
Deposit received by the bank = $30,000
Reserves increase = $7,500 ($30,00 x 25%)
Loan made to a customer = $10,000
Thus, the excess reserves would increase to $12,500 ($30,000 - $7,500 - $10,000).
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In successful teams, some people play a task specialist role and put more of their energy into promoting the team’s performance of its work, while other people play a socioemotional role and put more of their energy into sustaining team members’ social satisfaction so that they stay engaged in the team. You are part of a productive team, and at a recent team meeting, you heard your coworkers make the following statements.
For each example of a statement made during a team meeting, indicate the role of the speaker.
1. Elise said, “I don’t think Julián and Ethan are really that far apart here. Their ideas have a lot of overlap.” SOCIOEMOTIONAL OR TASK SPECIALIST
2. Ethan said, “Folks, I’ve just had a brainstorm! We could get the people in sales to communicate our message to customers. They’ll be good at it, they’ll enjoy it, and the message will get out really fast.” SOCIOEMOTIONAL OR TASK SPECIALIST
Answer:
1. socioemotional
2. task specialist
Answer:
1. Elise said, “I don’t think Julián and Ethan are really that far apart here. Their ideas have a lot of overlap.” SOCIOEMOTIONAL
2. Ethan said, “Folks, I’ve just had a brainstorm! We could get the people in sales to communicate our message to customers. They’ll be good at it, they’ll enjoy it, and the message will get out really fast.” TASK SPECIALIST
Use your knowledge of what drives employee performance to complete the sentence.
1. Ann’s speech segment represents _________________.
a. feedback
b. a channel
c. a message
2. Nanci’s thought represents __________________.
a. feedback
b. decoding
c. encoding
3. In this conversation, verbal speech is the ___________________.
a. resonator
b. channel
c. noise
Answer: 1. C, 2. B, 3. C
Lilly would like to start investing. What tools and services can she benefit from?
Answer:
stocks, mutual funds, retirement investments
Explanation:
Logic teaches students how to think for themselves. It helps them develop their critical thinking skill. It gives them the ability to analyze and evaluate arguments. I think it should be taught in schools.
Answer:
what is the question tho?
Explanation:
$14,000 is invested in an account that earns 3% interest per year. When does the balance reach $19,379.27
Answer: 12 and a half month
Explanation:
Because 14,000 on a 3 percent interest per year; 3 percent of 14000 is 420 so think about it, when it goes to 19,379.27 it will take about 12 years along with the interests so about 12 and a half month.
Food taxes intended to shift consumption towards a healthier diet are controversial. Some people think that individuals should make their own choices, and if they prefer unhealthy products, the government should not interfere. In view of the fact that those who become ill will be cared for at some public expense, others argue that the government has a role in keeping people healthy.
Required:
In your own words, provide arguments for or against food taxes designed to encourage healthy eating.
Answer:
People dont wanna eat heathly
Explanation:
Based on this graph, which of the following statements are true?
CHECK ALL THAT APPLY
- A moderate level of conflict produces the highest level of performance.
- Performance is better when team members don’t argue.
- Teams need some conflict to do their best work.
Answer:
✔ A moderate level of conflict produces the highest level of performance.
✘ Performance is better when team members don’t argue.
✔ Teams need some conflict to do their best work.
The graph on team performance v. conflict shows that:
A moderate level of conflict produces the highest level of performance. Teams need some conflict to do their best work.Do teams need conflict?The graph shows that when there is moderate conflict in a team, they will be able to perform at their highest.
This means that some conflict is needed if a team wants to perform at higher levels. But not too much conflict.
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Which of the following statements/questions best illustrates communicating with candor?
a. “You drive me crazy by leaving stacks of paper all over the place.”
✔ b. “I’m finding it hard to get our work done with all of these stacks of paper on the table.”
c. “Why don’t you clean up this mess you made?”
d. “Are you this messy at home?”
e. All of these illustrate communicating with candor.
Statement/questions that serves as illustration as regards communication with candor is : B: I’m finding it hard to get our work done with all of these stacks of paper on the table.”
Whenever a candor is been exerted when one is engaging in a communication, then doing this will encourage other people to exert candor too.A candid information helps in getting and giving the needed information as regards the team performance as well as professional growth.Therefore, option B is correct.
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A business owner makes 60 items by hand in 45 hours. She could have earned $35 an hour working for someone else. Her total explicit costs are $225. If each item she makes sells for $18, her economic profit equals:
$-720 is her economic profit equals. A business owner makes 60 items by hand in 45 hours. She could have earned $35 an hour working for someone else. Her total explicit costs are $225.
What is economic profit equals?Economic profit is equal to total revenue less total costs, which include both explicit and implicit costs. Economists use the term "zero economic" to indicate that a company has no economic profit when its total costs and total revenues are equal.
When a business is competitive and generates enough income to cover its costs, it may often declare a zero economic profit. Economic profit is calculated as revenues minus explicit costs minus opportunity costs.
In this equation, leaving out the opportunity costs only results in the accounting profit; however, leaving out the opportunity costs can also be used as a stand-in for assessing other strategies.
Thus, it is $-720.
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Psychographic segmentation of Starbucks
Answer:
One of the main marketing strategies a company like Starbucks employs is psychographic segmentation. Psychographic segmentation consists of dividing consumers from a market into groups based on social class, ... 34). This kind of strategy allows for appropriate allocation of resources proper adjustment of marketing mix
Explanation:
PA BRAINLIEST
Can a business have too many channel mem
Answer:
oo many sales channels become difficult to manage and fewer committed resellers means you can foster stronger sales relationships.
Explanation:
hope it helps <3
a. Estimate the balance of the Allowance for Doubtful Accounts assuming the company uses 4.5% of total accounts receivable to estimate uncollectibles, instead of the aging of receivables method. b. Prepare the adjusting entry to record Bad Debts Expense using the estimate from part a. Assume the unadjusted balance in the Allowance for Doubtful Accounts is a $12,000 credit. c. Prepare the adjusting entry to record bad debts expense using the estimate from part a. Assume the unadjusted balance in the Allowance for Doubtful Accounts is a $1,000 debit.
Based on the information give the estimated balance of the allowance for doubtful accounts is $25,650.
a. Estimated allowance for doubtful accounts
Estimated allowance for doubtful accounts =$570,000×4.5%
Estimated allowance for doubtful accounts =$25,650
b. Adjusting journal entry
Dec 31
Debit Bad debt expense $13,650
($25,650-$12,000)
Credit Allowance for doubtful accounts $13,650
(To record bad debts expense)
c. Adjusting journal entry
Dec 31
Debit Bad debt expense $26,650
($25,650+$1,000)
Credit Allowance for doubtful accounts $26,650
(To record bad debts expense )
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When informing your staff of the date for the company picnic, a __________ would be most practical and successful.
a. videoconference
b. newspaper notice
c. telephone conversation
d. face-to-face conversation
✔ e. memo
Answer:
face to face conversation
think of some examples of products for which people are willing to pay premium prices. Name one such product and explain why you think consumers value it so highly.
An example in today's time would be Apple iPhone as individuals are willing to spend premium costs for mobile phones. People do regard buying this because of quality, features and it has also become a position symbol in today's time.
Difference between luxury and premium?The key distinction here exists that a luxury brand, to remain luxury, has to include limits on the volume of sales. By its nature, it can't be available to everyone. Premium, on the other hand, can still enjoy big sales sculptures at an over-average rate. Premium brands' target customers exist as those who can push themselves to bear higher than what they pay for an average product.
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guys help me pls (30points)
What is an example of a behavior associated with a negative attitude?
a
Being rude to a co-worker
b
Finishing your work a day early
c
Helping a co-worker with a project
d
Showing up to work on time
Answer: A
B is being prepared
C is an example of teamwork
D is an example of being prepared
So the answer is A
Explanation:
Read each transaction and identify the appropriate journal that it should be recorded in:
1. Owner withdrew supplies
2. Sale made on account
3. Payment to vendor on account
4. Payment received from customer on account
5. Purchases on account
6. Adjusting journal entry for supplies used
7. Owner withdrew cash
8. Company borrows money from bank
9. Record monthly depreciation
10. Close revenue accounts at month's end
Answer:5
Explanation:
When a company does not have enough capacity to produce all of the products and sales volume demanded by their customers, this leads to ________.
Answer: volume trade-off decisions
Explanation:
When a company does not have enough capacity to produce all of the products and sales volume demanded by their customers, this leads to volume trade-off decisions.
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Apart from a subsidy, how might a government change the market price of a good?
Answer:
Governments can tax the public and giving the money to an industry, or tariffs, adding taxes to foreign products to lift prices and make domestic products more appealing. Higher taxes, fees, and greater regulations can stymie businesses or entire industries.
If company managers decide to set the export price for a particular product at an amount equivalent to the home-country price, they would be using which approach to pricing
Answer:
ethnocentric.
Explanation:
Passed this test already.
In some cases, individuals who start a business have special voting rights that help them exercise more control over the firm. They own a special class of stock called
individuals that have special voting rights owns a special class of stock called classified stock.
The classified stock refers to class of common stock that comes with special privileges like dividend rights or enhanced voting rights.
Usually, these stock are issued/owned by individual that started or co-start the business.
The classified stock is used to ensure the company's founders maintain its control over the establish company even without owning the majority of the common stock.
Therefore, the individuals that have special voting rights owns a special class of stock called the classified stock.
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How do I build a successful Uber company?
Answer:
Don't know
Explanation:
the answer sorry friend
What is one potential benefit of establishing trade barriers?
A) They can make a country more economically self-reliant.
B)They typically increase sales of exports to other countries.
C) They create greater economic efficiency by minimizing waste.
D)They provide domestic consumers with a wider variety of goods.
ASAP
Answer:
D)They provide domestic consumers with a wider variety of goods.
Do you have any concerns or questions about becoming a leader?
On December 31, 2015, Dow Steel Corporation had 600,000 shares of common stock and 300,000 shares of 8%, noncumulative, nonconvertible preferred stock issued and outstanding. Dow issued a 4% common stock dividend on May 15 and paid cash dividends of $400,000 and $75,000 to common and preferred shareholders, respectively, on December 15, 2016. On February 28, 2016, Dow sold 60,000 common shares. In keeping with its long-term share repurchase plan, 2,000 shares were retired on July 1. Dowâs net income for the year ended December 31, 2016, was $2,100,000.
The income tax rate is 40%.
As part of an incentive compensation plan, Dow granted incentive stock options to division managers at December 31 of the current and each of the previous two years. Each option permits its holder to buy one share of common stock at an exercise price equal to market value at the date of grant and can be exercised one year from that date. Information concerning the number of options granted and common share prices follows:
Date Granted (adjusted for the stock dividend) Options Granted Share Price
31-Dec-14 8,000 $24
31-Dec-15 3,000 $33
31-Dec-16 6,500 $32
Required:
Compute Dowâs earnings per share for the year ended December 31, 2016.
Dowâs earnings per share for the year ended December 31, 2016 is $3 per share.
First step is to compute common shares on January 1 to December 31
Common shares on January 1 to December 31 = 600,000 ×(1 + 0.04) × (12/12)
Common shares on January 1 to December 31 = 600,000 × 1.04 ×1
Common shares on January 1 to December 31 =624,000
Second step is to compute common shares on February 28 to December 31
Common shares on February 28 to December 31 = 60,000 × (1 + 0.04) × (10/12)
Common shares on February 28 to December 31= 60,000 ×1.04 × (10/12)
Common shares on February 28 to December 31= 52,000
Third step is to compute number of repurchased shares on July 1 to December 31
Number of repurchased shares on July 1 to December 31 = 2,000 × (6/12)
Number of repurchased shares on July 1 to December 31 = 1,000
Fourth step is to compute number of weighted shares
Number of weighted shares=624,000 + 52,000- 1,000
Number of weighted shares= 675,000
Fifth step is to compute the earning per share
Earnings per share = (Net income - Preferred dividend) / Number of weighted shares
Earnings per share= ($2,100,000 - $75,000) / 675,000
Earnings per share= $2,025,000 / 675,000
Earnings per share=$3 per share
Inconclusion Dowâs earnings per share for the year ended December 31, 2016 is $3 per share.
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Darren believed in saving money and followed a strict monthly budget. He wanted to invest his savings in a safe option that paid more than his savings account and he was content with earning a lower, consistent amount of money. He did not want to worry about losing any money with market changes. Which type of investment below should Darren consider? CDs Business startups New stock offerings Junk bonds
The type of investment that Darren should consider based on the information will be a certificate of deposit.
A certificate of deposit simply means a savings account that holds a fixed amount of money for a particular period of time. A business startups, new stock offerings, and junk bonds have higher risks.
Since believed in saving money and following a strict monthly budget, and he is content with earning a lower, consistent amount of money, then he should invest in a certificate of deposit (CDs).
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