Answer: Same as
Explanation:
From the information given in the question, the asset turnover of Tech Track will be calculated thus;
Firstly, Average Assets will be:
= (beginning Assets + ending Assets)/2
= ($400000 + $600000)/2
= $1,000,000/2
= $500,000
Then, the assets turnover ratio will be:
= Sales / average Assets
= $1,000,000 / 500,000
= 2 times
Therefore, Tech Track's asset turnover is same as the industry average of 2.0 times.
Exercise 3-20A Record transactions and prepare adjusting entries, adjusted trial balance, financial statements, and closing entries (LO3-3, 3-4, 3-5, 3-6, 3-7) (GL)
On January 1, 2021, Red Flash Photography had the following balances: Cash, $20,000; Supplies, $8,800; Land, $68,000; Deferred Revenue, $5,800; Common Stock $58,000; and Retained Earnings, $33,000. During 2021, the company had the following transactions:
1. February 15 Issue additional shares of common stock, $28,000.
2. May 20 Provide services to customers for cash, $43,000, and on account, $38,000.
3. August 31 Pay salaries to employees for work in 2021, $31,000.
4. October 1 Purchase rental space for one year, $20,000.
5. November 17 Purchase supplies on account, $30,000.
6. December 30 Pay dividends, $2,800.
The following information is available on December 31, 2021:
Employees are owed an additional $4,800 in salaries.
Three months of the rental space has expired.
Supplies of $5,800 remain on hand.
All of the services associated with the beginning deferred revenue have been performed.
Requirement
General Journal
General Ledger
Trial Balance
Income Statement
Statement of SE
Balance Sheet
1. Record each of the transactions listed above in the 'General Journal' tab. Review the 'General Ledger' and the 'Trial Balance' tabs to see the effect of the transactions on the account balances.
2. Record the adjusting entries in the 'General Journal' tab.
3. Review the adjusted 'Trial Balance' as of December 31, 2021.
4. Prepare an income statement for the year ended December 31, 2021, in the 'Income Statement' tab.
5. Prepare the statement of Stockholder's Equity for the year ended December 31, 2021, in the 'Income Statement' tab.
6. Prepare a classified balance sheet as of December 31, 2021 in the 'Balance Sheet' tab.
7. Record the closing entries in the 'General Journal' tab.
Answer:
Red Flash Photography
1. General Journal
January 1, 2021:
Debit Cash, $20,000
Supplies, $8,800
Land, $68,000
Credit: Deferred Revenue, $5,800
Common Stock $58,000
Retained Earnings, $33,000
To record opening balances.
Feb. 15 Debit Cash $28,000
Credit Common Stock $28,000
To record additional shares issued.
May 20 Debit Cash, $43,000,
Debit Accounts receivable $38,000
Credit Service revenue $81,000
To record provision of services for cash and on account.
August 31 Debit Salaries Expense $31,000
Credit Cash $31,000
To record payment of salaries.
October 1 Debit Prepaid Rent $20,000
Credit Cash $20,000
To record prepayment of rent for one year.
November 17 Debit Supplies $30,000
Credit Accounts payable $30,000
To record the purchase of supplies on account.
December 30 Debit Dividends $2,800
Credit Cash $2,800
To record payment of cash dividends.
Analysis of Adjustments at December 31, 2021:
1. Debit Salaries Expense $4,800
Credit Salaries Payable $4,800
To accrue salaries.
2. Debit Rent Expense $5,000
Credit Prepaid Rent $5,000
To record rent expense for the year.
3. Debit Supplies Expense $33,800
Credit Supplies $33,800
To record supplies expense.
4. Debit Deferred Revenue $5,800
Credit Service Revenue $5,800
To record services performed.
3. Adjusted Trial Balance as of December 31, 2021
Account Titles Debit Credit
Cash $37,200
Accounts receivable 38,000
Supplies 5,000
Prepaid Rent 15,000
Land 68,000
Accounts Payable $30,000
Salaries Payable 4,800
Common Stock 86,000
Retained Earnings 33,000
Dividends 2,800
Service Revenue 86,800
Salaries Expense 35,800
Rent Expense 5,000
Supplies Expense 33,800
Totals $240,600 $240,600
4. Income Statement for the year ended December 31, 2021
Service Revenue $86,800
Salaries Expense 35,800
Rent Expense 5,000
Supplies Expense 33,800 $74,600
Net Income $12,200
5. Statement of Stockholders Equity for the year ended December 31, 2021
Retained Earnings $33,000
Net Income 12,200
Dividends (2,800)
Retained earnings, Dec. 31, 2021 $42,400
Common stock 86,000
Total equity $128,400
6. Classified Balance Sheet as of December 31, 2021
Assets
Current Assets:
Cash $37,200
Accounts receivable 38,000
Supplies 5,000
Prepaid Rent 15,000 $95,200
Long-term assets:
Land $68,000
Total assets $163,200
Liabilities and Equity:
Accounts Payable $30,000
Salaries Payable 4,800
Total liabilities $34,800
Equity:
Common Stock 86,000
Retained Earnings 42,400
Total equity $128,400
Total liabilities and equity $163,200
7. General Journal
Debit Service Revenue $86,800
Credit Income Summary $86,800
To close revenue income summary.
Debit Income Summary $74,600
Credit Salaries Expense $35,800
Credit Rent Expense $5,000
Credit Supplies Expense $33,800
To close expenses to income summary
Debit Income Summary $12,200
Credit Retained Earnings $12,200
To close income summary to retained earnings.
Debit Retained Earnings $2,800
Credit Dividends $2,800
To close dividends to retained earnings.
Explanation:
a) Data and Analysis:
January 1, 2021 balances:
Cash, $20,000
Supplies, $8,800
Land, $68,000
Deferred Revenue, $5,800
Common Stock $58,000
Retained Earnings, $33,000
Transactions:
Feb. 15 Cash $28,000 Common Stock $28,000
May 20 Cash, $43,000, Accounts receivable $38,000 Service revenue $81,000
August 31 Salaries Expense $31,000 Cash $31,000
October 1 Prepaid Rent $20,000 Cash $20,000
November 17 Supplies $30,000 Accounts payable $30,000
December 30 Dividends $2,800 Cash $2,800
Analysis of Adjustments at December 31, 2021:
1. Salaries Expense $4,800 Salaries Payable $4,800
2. Rent Expense $5,000 Prepaid Rent $5,000
3. Supplies Expense $33,800 Supplies $33,800
4. Deferred Revenue $5,800 Service Revenue $5,800
Centre City enacts an ordinance that bans the distribution of all printed materials on city streets. Diners Café opposes the city’s latest "revenue-enhancing" measure—a tax on prepared food sales—and wants to protest by distributing handbills. In Diners’ suit against the city, a court would likely hold the ban on printed materials to be
Answer: unconstitutional under the First Amendment.
Explanation:
From the information provided, in Diners’ suit against the city, the court would likely hold the ban on printed materials to be unconstitutional under the First Amendment.
Under the First Amendment, any law that limits or ban freedom of expression, religion, peaceful assembly, petitioning of the government is prohibited. Therefore, the action of the city is unconstitutional.
Deet, an unmarried taxpayer, qualified to itemize deductions. Deet's adjusted gross income was $40,000 and he made a $1,500 substantiated cash donation directly to a needy family. In the same year, Deet also donated art, valued at $11,000, to a local art museum. Deet had purchased the artwork two years earlier for $2,000. What was the maximum amount of the charitable contribution allowable as an itemized deduction on Deet's income tax return
Answer:
$11,000
Explanation:
Based on the information given What will be the MAXIMUM AMOUNT OF THE CHARITABLE CONTRIBUTION ALLOWABLE as an itemized deduction on Deet's income tax return will be the amount of $11,000 which represent the amount the art value that Deet donated to the local art museum which was valued at $11,000.
Therefore the maximum amount of the charitable contribution allowable as an itemized deduction on Deet's income tax return is $11,000
The mid-1990s saw a rise in the use of mobile phones in the general population. The technology continued to improve in the early 2000s and in the mid-2000s smartphones revolutionized the way people communicated. The technology has changed very rapidly and improved the lives of consumers. With these rapid changes, what would you suspect has happened to the CPI calculation
Answer:
The correct option is b. the CPI has understated the cost of living because of quality improvement bias.
Explanation:
Note: This question is not complete as it does not include the answer options. The answer options are therefor provided before answering the question as follows:
a. The CPI has overstated the cost of living because of income bias.
b. The CPI has understated the cost of living because of quality improvement bias.
c. The CPI has overstated the cost of living because of quality improvement bias.
The explanation of the answer is now provided as follows:
The Consumer Price Index (CPI) can be described as a metric that measures the average change in prices paid for a market basket of consumer goods by urban consumers over time.
Quality improvement bias occurs when price indexes do not incorporate information about good quality over time in addition to their nominal price.
Better and greater speeds and functionalities have become available as a result of advancements in computer chips and improved the lives of consumers, all without incorporating the information in CPI.
Therefore, the correct option is b. the CPI has understated the cost of living because of quality improvement bias.
Post the following November transactions to T-accounts for Accounts Payable, Inventory, and Cash, indicating the ending balance. Assume no beginning balances in Accounts Payable and Inventory, and a beginning Cash balance of $36,000. A. Purchased merchandise inventory on account, $16,900. B. Paid vendors for part of inventory purchased earlier in month, $11,100. C. Purchased merchandise inventory for cash, $10,400.
Answer and Explanation:
The preparation of the T-accounts are as follows:
For Account payable
Cash $11,100 Inventory $16,900
Balance $5,800
Total $16,900 Total $16,900
For Inventory
Account payable $16,900
Cash $10,400 Balance $27,300
Total $27,300 Total $27,300
For cash
Opening balance $36,000 Account payable $11,100
Inventory $10,400
Balance $14,500
Total $36,000 Total $36,000
Brothers Tim and Jim Shanton have asked you, their financial advisor, to settle a friendly quarrel between them. Tim argues that a Roth IRA and a traditional IRA are actuarially equivalent if $4,000 is available for investing on a before-tax basis, contributions to the traditional IRA are deductible, tax rates are expected to stay the same, and both have the same interest rates. So, it makes no difference which vehicle one uses to save for retirement. Jim insists that a Roth IRA is the better investment. You tell them
a. Tim is wrong; the tax deduction available for a traditional IRA allows more money to work for the contributor
b. Jim is wrong; at least for some low income individuals, the traditional IRA is a better investment because of their relatively lower tax rates
c. Tim is right; the two investments are equivalent in every respect when considered at the end of an investment horizon at least 10 years long
d. Jim is right; the ability to make tax-free withdrawals from Roth IRA gives a greater return even when contributions and interest rates are equivalent over time
e. both are right; the two investments are actuarially equivalent, but absence of a minimum distribution date and more liberal penalty-free withdrawal options may make the Roth IRA more attractive
Answer: E. both are right; the two investments are actuarially equivalent, but absence of a minimum distribution date and more liberal penalty-free withdrawal options may make the Roth IRA more attractive.
Explanation:
First and foremost, actuarially equivalent simply means a benefit that is of equivalent value, but which has a different payment form to a specified benefit.
From the information that's given in the question, we can deduce that both of them are right as the two investments are actuarially equivalent, but there's an absence of a minimum distribution date and more liberal penalty-free withdrawal options may make the Roth IRA more attractive.
Therefore, the correct option is E.
How can buisness decision affect the local community??
Answer:
Small businesses will also participate and volunteer their time at fairs and festivals, working to connect with members of the community while sharing their services to a large audience.Local businesses pay local taxes, bolstering the city revenue available for improvements to roads, schools, and area green spaces. When shoppers spend their money locally, the taxes they pay benefit their community and better their own lives. Shopping online, for example, may not keep tax revenue local.
Which of the following formulas determines the budgeted units to be produced? Expected Units to Be Sold – Desired Units in Ending Inventory + Estimated Units in Beginning Inventory Expected Units to Be Sold – Desired Units in Ending Inventory – Estimated Units in Beginning Inventory Expected Units to Be Sold + Desired Units in Ending Inventory + Estimated Units in Beginning Inventory Expected Units to Be Sold + Desired Units in Ending Inventory – Estimated Units in Beginning Inventory
Answer: Expected Units to Be Sold + Desired Units in Ending Inventory – Estimated Units in Beginning Inventory
Explanation:
To find out the units that should be produced, one should find out the number of units that they would want to sell. They should then add this to the number of units they would prefer to have as ending units that way after they sell the goods they want, they will still have the desired amount in inventory.
Seeing as there might be some goods in inventory called beginning inventory already, this should then be deducted from the above to see the number of units that should be produced in excess of these goods that are already in stock.
Can you explain how I can get the surplus?
Answer:
The answer is "6".
Explanation:
Using formula:
[tex]\text{Producer surplus= Actual Price- Minimum Acceptable Price}\\\\[/tex]
[tex]=13-7\\\\=6[/tex]
What are human rights
Glade Co. leases computer equipment to customers under sales-type leases. The equipment has no residual value at the end of the lease, and the leases do not contain purchase options. At lease inception, the fair value of the leased computer equipment equals its carrying amount. Glade wishes to earn 8% interest on a 5-year lease of equipment with a fair value of $323,400. The present value of an annuity due of $1 at 8% for 5 years is 4.312. What is the total amount of interest revenue that Glade will earn over the life of the lease
Answer:
$51,600
Explanation:
Calculation to determine the total amount of interest revenue that Glade will earn over the life of the lease
Using this formula
Total interest = lease of equipment years *(Lease equipment fair value/ Present value of annuity due) -Lease equipment fair value
Let plug in the formula
Total interest=5* ($323,400/4.312)- $323,400
Total interest=5*$75,000-$323,400
Total interest=$375,000-$323,400
Total interest= $51,600
Therefore the total amount of interest revenue that Glade will earn over the life of the lease is $51,600
Adrianne is a package delivery service manager. She is interested in implementing ________, the management philosophy pioneered by Frederick W. Taylor and Frank and Lillian Gilbreth, which scientifically studies work methods to improve the productivity of individual workers. In this particular case, Adrianne will study the routes that drivers take through a congested to city in order to identify ways that delivery staff can make the most deliveries in each two-hour period. Group of answer choices quantitative management contingency management management science human relations management scientific management
Answer:
scientific management
Explanation:
Scientific management represent the management theory in which the analysis is done with respect to the workflow. Its main purpose to improve out the economic efficiency and the labor productivity.
So as per the given situation since adrianne will have to study the routes so that the delivery staff could able to make the most deliveries in two -hour period due to which the productivity could be increased
What would be Tipical Day for a Doctor ?
Explanation:
Average 20 patients would be tipical Day for a doctor.
hope it is helpful to you ☺️
justify why a perfect market is unrealistic
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Organizations spend a lot of money enabling employees to solve problems collectively. But inducing more collaboration may actually hinder the most important part of problem-solving: actually solving the problem. Should the organizations let their employees do work individually?
Answer:
There are positive and negative risks to every new strategy implemented in an organization. In the case of giving more independence to employees by letting them work individually, the company can indeed have positive results, such as increased individual productivity of employees, reduction of conflicts, greater innovation and problem solving.
But before implementing any strategy, the company must consider its structure, objectives and values, and then carry out an analytical plan that makes it possible to understand if this is a positive strategy, as there are businesses that need collective work so that they can be developed effectively .
Calculate how many hours his non-salary employees will take to create a large order of 1,000 shoes. What kind of budget would Jose create?
This question is incomplete but will answer this based on what I guess you're asking.
Answer and Explanation:
Assume there are 10 employees for the small factory that makes shoes.
Let's assume each non-salary employee spends 30 minutes on each pair of shoes before it finishes, and charges $10 per hour.
1000 pairs of shoes would take 1000×0.5×10= 5000 hours(208 days and a few hours)
Total budget for non-salary employees= 5000 hrs×$10= $50000
Therefore Jose would need a $50000 budget given the variables above.
If a loan has a nominal annual rate of 8%, then the effective rate can never be greater than 8%. b. If a loan or investment has annual payments, then the effective, periodic, and nominal rates of interest will all be different. c. The present value of a 3-year, $150 annuity due will exceed the present value of a 3-year, $150 ordinary annuity. d. The proportion of the payment that goes toward interest on a fully amortized loan increases over time.
Answer:
c. The present value of a 3 year, $150 annuity due will exceed the present value of a 3 year, $150 ordinary annuity.
Explanation:
Annuity is a lump sum payment of the present value of invested amount or profits which is to be received by the investor at the maturity date. The annual profits are summed up and then annuity is calculated to identify the real worth of money expected to be received in future.
Which consideration must a society address when deciding for whom to produce a potentially scarce or limited
resource?
O Who can be most creative with the product?
O Who has the largest resource pool?
O Who has the greatest need?
O Who can bring in the greatest profit?
Answer:
who has the greatest need
Explanation:
A society will give consideration to those who have the greatest need for a scarce resource when producing them.
What are scarce resources?Scarce resources refers to those resouces which are in limited quantity whereas the demand for them is great.
Scarce resources must be managed effectively in order to ensure that they are not exhausted and that they get to those most in need of them.
Therefore, a society will give consideration to those who have the greatest need for a scarce resource when producing them.
Learn more about scarce resources at: https://brainly.com/question/3081250
The Happy Days Day Care is hiring a child care worker.On the employment application,Happy Days specifically asks if the applicant has ever been arrested.Tina applies for a job at Happy Days and answers no to that question.She also answers no to the question that asks if there is any reason that she would not be qualified to work with children.Soon after Tina is hired,she severely shakes a baby to stop it from crying,causing the baby injuries.It is discovered at trial that Tina has been fired from numerous day cares for baby shaking and various other offenses.If the baby's parents sue Happy Days:
A) Happy Days is not liable because it made a good faith effort to screen applicants and because it specifically asked about past indiscretions.
B) Happy Days is liable because Tina was dealing not with the public but only with children.
C) Happy Days is liable for negligent hiring.
D) Happy Days is liable for negligent retention.
Answer: C) Happy Days is liable for negligent hiring.
Explanation:
Happy Days is liable for negligently hiring Tina. As the employer and especially as one working with children, the onus is on them to verify the information given to them by Tina.
Had they verified the information, they would have found out that Tina was not supposed to be taking care of children due to her violent tendencies. They would therefore not hire her and this ugly situation would have been avoided.
In the open-economy macroeconomic model, if for some reason foreign citizens want to purchase more U.S. goods and services at each exchange rate, then a. the demand for dollars in the market for foreign-currency exchange shifts right. b. the demand for dollars in the market for foreign-currency exchange shifts left. c. the supply of dollars in the market for foreign-currency exchange shifts right. d. the supply of dollars in the market for foreign-currency exchange shifts left.
Answer: a. the demand for dollars in the market for foreign-currency exchange shifts right.
Explanation:
If foreigners wanted to buy more U.S. goods and services, they would demand more dollars to do so as U.S. goods and services are denominated in dollars. This would shift the demand curve for U.S. dollars to the right to reflect the increase.
With the demand curve having shifted right, it will intersect with the supply curve at a higher rate. This new equilibrium point would mean a higher exchange rate which means the U.S. dollar would get stronger.
Broker Blake enters into a written agreement to represent seller Kelly and buyer Jenny that also authorizes Blake to act as an intermediary. The written agreement does not specifically address authority for making appointments. If Jenny now wishes to enter into negotiations for the purchase of Kelly's property, what must Blake do before making appointments for his two clients
Answer: Obtain written consent from Seller Kelly and Buyer Jenny to make appointments
Explanation:
In a situation whereby Blake wishes to enter into negotiations for the purchase of Kelly's property, then Blake needs to obtain written consent from Seller Kelly and Buyer Jenny to make appointments.
The reason for this is because Blake already has a written agreement to represent seller Kelly and buyer Jenny that also authorizes Blake to act as an intermediary.
Which of the following is a correct listing of money's functions? Question 6 options: source of credit, value of transaction costs, unit of barter medium of barter, medium of exchange, medium of transactions unit of barter, unit of account, a unit of income store of value, store of exchange, measure of account store of value, medium of exchange, unit of account
Answer:
store of value, medium of exchange, unit of account
Explanation:
Money can be defined as any asset used by an individual or business entity to make purchases of goods and services at a specific period of time.
Simply stated, money refers to any asset which can be used to purchase goods and services by customers.
This ultimately implies that, money is any recognized economic unit that is generally accepted as a medium of exchange for goods and services, as well as repayment of debts such as loans, taxes across the world.
Additionally, the rate at which an asset can be used to purchase any goods or services refers to its liquidity. Thus, liquidity is a quality or characteristics of money as a medium of exchange. Therefore, money is a generally accepted medium of exchange around the world.
In economics or financial accounting, a correct listing of money's functions are;
I. Store of value.
II. Medium of exchange.
III. Unit of account.
Bill plans to deposit $200 into a bank account at the end of every month. The bank account has a nominal interest rate of 8 percent and interest is compounded monthly. How much will Bill have in the account at the end of 2½ years (30 months)?
The amount that should have in the account at the closing of 30 months is $6,617.77.
Given that,
The rate of interest = 8% ÷ 12 = 0.6666%The nper is = 2.5 × 12 = 30The monthly payment or pmt is $200The present value be $0Now the following formula should be used:
=-FV(RATE,NPER,PMT,PV,TYPE)
After applying the above formula, the future value is $6,617.77.
Therefore we can conclude that The amount that should have in the account at the closing of 30 months is $6,617.77.
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Which of the following is TRUE? " When a market price allocates resources, everyone who is able to pay the price gets the resource. " A command system works well when the lines of authority and responsibility are clear. " When the government decides how to allocate tax dollars among competing uses, resources are allocated by command." " When a manager offers everyone in the company the opportunity to win a prize, resources are allocated by a market price."
Answer: When a market price allocates resources, everyone who is able to pay the price gets the resource.
Explanation:
The market allocates prices to goods and services based on the scarcity of the said goods and services. This means that regardless of how scarce a good is, you can get it if you are willing to pay the price that it is being offered at.
For instance, if the price of tomatoes suddenly went up from $4 to $12 per pack, it means that tomatoes are now more scarce and not many people can afford it. If you can afford that $12 however, you will be able to get the tomatoes despite how scarce it is.
Which of the following statements best characterizes the bottom line of security for e-commerce?
A) Good security is expensive but critical, and it is the responsibility of the customer to ensure that his or her private information is secure.
B) Good security is inexpensive but critical, and it is the responsibility of the customer to ensure that his or her private information is secure.
C) Good security is expensive but crítical, and it is the responsibility of the business to ensure that the customer's private information is secure.
D) Good security is inexpensive but critical, and it is the responsibility of the business to ensure that the customer's private information is secure.
Answer:
Good security is expensive but critical, and it is the responsibility of the business to ensure that the customer's private information is secure. C
Explanation:
What types of services do property taxes typically pay for?
Answer:
The local governing body will use the assessed taxes to fund water and sewer improvements and provide law enforcement, fire protection, education, road and highway construction, libraries and other services that benefit the community.
A plant manager is attempting to determine the production schedule of various products to maximize profit. Assume that a machine hour constraint is binding. If the original amount of machine hours available is 200 minutes, and the range of feasibility is from 130 minutes to 300 minutes, providing two additional machine hours will result in Group of answer choices a different product mix, same total profit as before. the same product mix, different total profit. the same product mix, same total profit. a different product mix, different total profit.
Answer: a different product mix, different total profit.
Explanation:
It should be noted that in a situation whereby constraint is binding and a change with regards to the availability that is within the range exist, this will bring about a change in both the product mix and total profit.
With regards to the question, since the machine hour constraint is binding and the original amount of machine hours available is 200 minutes, and the range of feasibility is from 130 minutes to 300 minutes, then it should be noted that the provision of two additional machine hours will result in a different product mix, different total profit.
for private goods allocated in markets, a. prices guide the decisions of buyers and sellers and these decisions lead to an inefficient allocation of resources. b. the government guides the decisions of buyers and sellers and these decisions lead to an efficient allocation of resources. c. prices guide the decisions of buyers and sellers and these decisions lead to an efficient allocation of resources. d. the government guides the decisions of buyers and sellers and these decisions lead to an inefficient allocation of resources
Answer:
c. prices guide the decisions of buyers and sellers and these decisions lead to an efficient allocation of resources.
Explanation:
As we know that the private goods are considered to be the rival and excludable so the consumers who pay for the private goods and the producers of the private goods could exercise the property rights over and across them. Also the market efficiently distributed the resources for private goods production
So as per the given situation, the option c is correct
which is not an example of transfer income.
a) dividend
b) rent
c) pensions
d) scholarship grant to students
Answer:
A - dividen
Explanation:
A is the answet
Katie was watching TV late one night and was surprised to see a promotional program for the Sleep Number bed. She had heard of the mattress before and watched a few minutes of the program to learn more. The program mentioned a 60-night full refund and encouraged viewers to contact a toll-free number or place an order via the company's website. What type of promotional activity is the Sleep Number mattress company using
Answer:
Direct marketing
Explanation:
Direct marketing involves a direct contact made with a customer during a promotional activity.
Channels used during direct marketing includes mail, social media, texting campaign, and phone calls.
In the given scenario the promotional program is encouraging viewers to contact a toll-free number or place an order via the company's website.
These activities involve direct marketing.