Even in these times of social media and digital content some of the old ways of promotion can still be effective. Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display.

Answers

Answer 1

Answer:

Newspaper Advertising

STRENGHTS:

I. Wide reach/coverages

II. Cheap and easily affordable

WEAKNESS:

I. Can easily be destroyed

II. Iliterates can not be able to read its contents.

TELEVISION

STRENGHTS

I. Wider reach/coverage

II. Very attractive and understandable.

WEAKNESSES

I. Very expensive to maintain

II. May not be available to the poor.

DIRECT MAIL

STRENGHTS

I. Focused audience

II. High response rate

WEAKNESSES

I. Too expensive to maintain

II. May not have a wide reach.

RADIO

STRENGHTS

I. Wider reach/coverage

II. Easily accessible and affordable

WEAKNESSES

I. Expensive to maintain especially to the advertising organisation

II. Signal/connection issues.

MAGAZINE

STRENGHTS

I. attractive with colorful eye-catching pictures

II. Can easily understood by users.

WEAKNESSES

I. Magazines are usually very expensive than newspapers

II. Can easily be destroyed.

OUTDOOR DISPLAY

STRENGHTS

I. Very attractive with eye-catching pictures

II. Easily accessible with wider reach.

WEAKNESSES

I. Very expensive to maintain

II. Not focused/ not targeted at audience.

III. Waste coverages

Explanation:

Advertisement agencies are utilising several means of communication and marketing to their customers as described above those means has been fully utilized.

Newspaper Advertising is very affordable and can be easily accessible to the local population while it is easier to destroy or misplaced and also it can not be utilised by illustrates who can not read.

Television advertising is one of the most attractive as it contains pictures that can be attractive to its audience and also it has a wide coverage, it also has certain weaknesses which includes the cost of maintaining etc.

Outdoor advertising is also very attractive to the audience and it has a wide coverage as everyone making use of road can be easily reached. Some of the weaknesses of outdoor advertising includes the cost of sustaining it and also waste coverages as many audience may not need or desire the product being displayed.


Related Questions

Zubin Ltd. had set the transfer price at $40 for the purchase of goods from its U.S. subsidiary. But the IRS audited the transfer price and determined that it should have been using a transfer price of $190. Assuming the adjustment results in an increase in U.S. tax liability of $200,000. Determine the penalty amount.

Answers

Answer:

Zubin Ltd.

The Penalty amount is:

Minimum = $10,000

Maximum = $50,000

Explanation:

a) Data and Calculations:

Company set transfer price = $40

IRs determined transfer price = $190

Increase in U.S. tax liability = $200,000

IRS penalty rate = 5% minimum for each month of default and not exceeding 25% maximum

Therefore, the penalty amount:

Minimum = $10,000 (5% of $200,000)

Maximum = $50,000 (25% of $200,000)

A retail store has three departments, S, T, and U, and does general advertising that benefits all departments. Advertising expense totaled $48,000 for the year, and departmental sales were as follows. Allocate advertising expenses to Department T based on departmental sales. (Do not round the intermediate calculations.)
Department S $111,000
Department T 213,150
Department U 146,250
Total 470,400

Answers

Answer:

Allocated costs= $21,600

Explanation:

Giving the following information:

Department S $111,000

Department T 213,150

Department U 146,250

Total 470,400

Advertising expense totaled $48,000 for the year.

First, we need to calculate the sales proportion for Department T:

Sales proportion= 213,150 / 470,400= 0.45

Now, we can allocate costs to Department T:

Allocated costs= 48,000*0.45

Allocated costs= $21,600

1- On November 2, Z-Mart purchased $500 of merchandise inventory for cash

Answers

Answer:

Merchandise Inventory (Debit 500)

Cash (Credit 500)

Purchased goods for cash.

Hope this helps

The December 31, 2016 balance sheet of Jensen Company showed Equipment of $76,000 and Accumulated Depreciation of $18,000. On January 1, 2017, the company decided that the equipment hasa remaining useful life of 6 years with a $4,000 salvage value. Compute the depreciable cost of the equipment. Depreciable cost Compute the revised annual depreciation.
Revised annual depreciations

Answers

Answer:

A. $54,000

B. $9,000

Explanation:

A. Computation for the depreciable cost of the equipment

Book value, 1/1/17 $58,000

($76,000 – $18,000)

Less salvage value $4,000

Depreciable cost $54,000

($58,000-$4,000)

Therefore the depreciable cost of the equipment is $54,000

B. Computation for the revised annual depreciation

Revised annual depreciation = $54,000÷6 years

Revised annual depreciation = $9,000

Therefore the revised annual depreciation is $9,000

The relationships between inventory and throughput, and inventory and operating expense are defined as follows: As everyone is slowed down, the gap between the first and last hiker expands. As the gap expands, inventory drops. Operational expense is decreasing every time we hurry up because we are expending additional energy just to catch up. Group of answer choices True False

Answers

Answer:

False

Explanation:

Operational expense will instead increase when we hurry up because of the additional energy spent to catch up.  The relationship between inventory and throughput is determined by time because throughput is the rate of change in inventory and is a product of Inventory divided by Time.  This agrees with the inventory formula that states that throughput multiplied by time is equal to inventory.

what is human resources management?​

Answers

Answer:

Human resource management is the strategic approach to the effective and efficient management of people in a company or organization such that they help their business gain a competitive advantage. It is designed to maximize employee performance in service.

Question 4 A company has a temporary difference due to depreciation. For fiscal year 2012, its Income Tax Expense is $15,000 and its Taxable Income is $100,000. The statutory tax rate is 35% What is the correct journal entry for recording 2012 Income Tax Expense and Income Tax Payable

Answers

Answer:

Total income tax expense during the year is $15,000.

Statutory tax = 35% rate ($10,000*35% = $3,500).

Remaining part $11,500 ($15,000 - $3,500) would be the deferred tax liability.

Date   Accounts titles & Explanation        Debit       Credit

           Income tax expense                      $15,000

                 Deferred tax liabilities                               $11,500

                 Income tax payable                                   $3,500

           (To record income tax obligations)

Consider the market for socks. The current price of a pair of plain white socks is $6.00. Two consumers, Jeff and Samir, are willing to pay $7.00 and $8.50, respectively, for a pair of plain white socks. Two sock manufacturers are willing to sell plain white socks for as little as $4.50 and $5.50 per pair. What is the total producer and consumer surplus (i.e., social welfare) in this market

Answers

Answer:

consumer surplus = $3.5

producer surplus = $2

Explanation:

Consumer surplus is the difference between the willingness to pay of a consumer and the price of the good.

Consumer surplus = willingness to pay – price of the good

Jeff's consumer surplus = $7 - $6 = $1

Samir's  consumer surplus = $8.50 - $6 = $2.50

total consumer surplus = $1 + $2.50 = $3.50

Producer surplus is the difference between the price of a good and the least price the seller is willing to sell the product

Producer surplus = price – least price the seller is willing to accept

Manufacturer 1's producer surplus = $6 - $4.5 = $1.50

Manufacturer 2's producer surplus = $6 - $5.50 = $0.50

total producer surplus = $1.50 + 0.50 = $2

Gerritt wants to buy a car that costs $28,250. The interest rate on his loan is 5.45 percent compounded monthly and the loan is for 5 years. What are his monthly payments

Answers

Answer:

$538.96

Explanation:

The monthly payments or installation (PMT) can be simply determine using a financial calculator as :

PV = $28,250

I = 5.45 %

P/YR = 12

N = 5 x 12 = 60

FV = $ 0

PMT = ?? ($538.96)

Therefore,

The monthly payments or installation (PMT) is $538.96

thus,

Gerritt monthly payments are $538.96.

A company reported total equity of $157,000 at the beginning of the year. The company reported $222,000 in revenues and $171,000 in expenses for the year. Liabilities at the end of the year totaled $98,000. What are the total assets of the company at the end of the year

Answers

Answer:

$306,000

Explanation:

The computation of the total assets is shown below;

The accounting equation is

Assets = Liabilities + Equity

But before that the ending equity should be determined  

So,

Profit = Revenue - Expenses

= $222,000 - $171,000

= $51,000

Thus, equity at the end of the year is

= $157,000 + $51,000

= $208,000

Now  Assets at the end of the year are,

Assets is

= $208,000 + $98,000

= $306,000

Explain in your own words the following methods. The use of mathematical (formal) derivations will be rewarded with extra points.
1. Two Stage Least Squares.
2. Estimation with control variables.
3. Panel estimation with fixed effects.

Answers

Answer:

1. Two Stage Least Squares

Two stage least squares is a statistical technique of regression analysis. It is used to analyze structural equations. It is used to compute estimated values of the problematic predictors and then linear regression model of dependent variables is computed. This technique is also used in quasi experiments.

2. Estimation with control variables

A control variable is constant element which is kept unchanged throughout the process of experiment in order to get the estimation.

3. Panel estimation with fixed effects

In Panel estimation fixed effects are referred to the estimator of the coefficient in regression model. Panel estimation method with fixed effects helps estimation of equations.

Explanation:

1. Two Stage Least Squares

Two stage least squares is a statistical technique of regression analysis. It is used to analyze structural equations. It is used to compute estimated values of the problematic predictors and then linear regression model of dependent variables is computed. This technique is also used in quasi experiments.

2. Estimation with control variables

A control variable is constant element which is kept unchanged throughout the process of experiment in order to get the estimation.

3. Panel estimation with fixed effects

In Panel estimation fixed effects are referred to the estimator of the coefficient in regression model. Panel estimation method with fixed effects helps estimation of equations.

A consumer must spend all of her income on two goods (X and Y). In each of the following scenarios, indicate whether the equilibrium consumption of goods X and Y will increase or decrease. Assume good X is a normal good and good Y is an inferior good.

a. Income doubles.
b. Income quadruples and all prices double.
c. Income and all prices quadruple.
d. Income is halved and all prices double.

Answers

Answer:

a. Income doubles

consumption of good X will increase (normal good) will consumption of good Y will decrease (inferior good)

b. Income quadruples and all prices double.

consumption of good X will increase (normal good) will consumption of good Y will decrease (inferior good)

c. Income and all prices quadruple.

consumption of both goods will remain at the same level

d. Income is halved and all prices double.

consumption of good X will decrease (normal good) will consumption of good Y will increase (inferior good)

If no page number or paragraph number is available when directly quoting from an electronic source, then the heading or section name along with the number of the paragraph within that section should be included.

a. True
b. False

Answers

Answer:

a. True

Explanation:

Plagiarism can be defined as the act of representing or using an author's work, ideas, thoughts, language, or expressions without their consent, acknowledgement or authorization.

This ultimately implies that, plagiarism is an illegal act of presenting another author's intellectual work or copyrighted items by using their ideas, thoughts, language or expressions, word for word without authorization or permission from the original author.

The four (4) common types of plagiarism are;

1. Copy and paste: this typically involves copying another author's work word for word and pasting it as yours without proper citation or reference with quotation marks.

2. Improper citation : this involves an author failing to provide an in-text reference or citation of the original author appropriately.

3. Find and replace: this typically involves an author finding some words to change (replace) in the original literary work.

4. Fabrication: this occur when an author makes up unverified or false data to use in his or her literary work.

Attribution can be defined as a process which typically involves the citation (reference) of an original source of information such as a quote, paraphrase or summary, using the author's full name and job title or position as the case may be.

Furthermore, if there is no page number or paragraph number when directly quoting from an electronic source, then one is permitted to use the heading or section name along with the number of the paragraph within that section.

All operating expenses are paid in cash in the month incurred. If HDC expects to sell 20,000 units of inventory, the total budgeted selling and administrative expenses would be what amount on the January pro forma income statement

Answers

Answer:

$123,400

Explanation:

Calculation to determine what amount on the January pro forma income statement

Freight-out $5,000

(20,000 units x 0.25)

Depreciation on Admin. Equipment $10,000

Sales and Admin Sal. $46,400

[$40,000 + (.02 x $320,000)]

Advertising $12,000

Lease $45,000

Miscellaneous $5,000

Total $123,400

Therefore what amount on the January pro forma income statement is $123,400

This information relates to Sheridan Company for the year 2022.
Retained earnings, January 1, 2022 $91,100
Advertising expense 2,450
Dividends 8,160
Rent expense 14,200
Service revenue 78,880
Utilities expense 3,260
Salaries and wages expense 40,800
Prepare an income statement for the year ending December 31, 2022.

Answers

Answer and Explanation:

The preparation of the income statement is presented below:

Service revenue $78,880

Less: expenses

Advertising expense $2,450

Rent expense $14,200

Utilities expense $3,260

Salaries and wages expense $40,800

Net income $18,170

hence, the net income is $18,170

The same is to be considered

A salt mine you inherited will pay you $25,000 per year for 25 years, with the first payment being made today. If you think a fair return on the mine is 7.5%, how much should you ask for it if you decide to sell it

Answers

Answer: $299574.17

Explanation:

From the question, we are given the information that a salt mine inherited will pay $25,000 per year for 25 years, with the first payment being made today. If the fair return on the mine is 7.5%, the amount that should be asked for it's to be sold goes thus:

Periodic amount = $25000

Return on mine = 7.5%

Number of years = 25

Selling amount will then be:

= 25000 + [-PV(7.50%,24,25000,0)]

= 25000 + [-PV(0.075,24,25000,0]

= $299574.17

=

I’m tired of being broke! Help

Answers

Answer:

ok its A

Explanation:

GET A SUGAR DADDY BAE

A ________ is an example of a first-line manager.

Answers

Answer:

shift manager, I believe

Explanation:

office manager is an example of a first line manager

Mr. Deli wants to start a small sandwich shop in his neighborhood. He has enormous amounts of cash that he inherited from his Uncle Walt, so there are no problems with financing the costs of the business. (1) What is the best type of business for Mr. Deli to form

Answers

Answer:

sole proprietorship

Explanation:

A sole proprietorship is a type of business that is owned by one person

Characteristics

1. it is owned by one person

2. the business has unlimited liability

3. the business has limited access to capital

4. the business usually lacks continuity. this type of business usually ceases to exist when the owner dies

5. the business is usually not separated from the owner

Riverbed Corp issued 2,300 6%, 5-year, $1,000 bonds dated January 1, 2022, at face value. Interest is paid each January 1. Prepare a tabular summary to: (a) Record the sale of these bonds on January 1, 2022. (b) Adjust accounts on December 31, 2022, to record interest expense. (c) Record interest paid on January 1, 2023.

Answers

Answer: See explanation

Explanation:

The journal entry to record the transactions goes thus:

a. Jan 1, 2022:

Debit Cash 2300 × 1000 = 2300000

Credit Bonds payable 2300000

(To record sale of bonds)

b. Dec. 31, 2022

Debit Interest expense 2300000× 6% = 138000

Credit Interest payable 138000

c. Jan 1, 2023

Debit Interest payable 138000

Credit Cash 138000

(To record interest paid)

Here are the comparattive income statements of Georgia Development Corporation.

December 31, 2017 December 31, 2016
Net sales $600,000 $500,000
Cost of goods sold 414,000 350,000
Gross profit 186,000 150,000
Operating expenses 150,000 120,000
Net income $36,000 $30,000

Required:
Prepare a horizontal analysis of the income statement data for Georgia Development Corporation using 2016 as a base.

Answers

Answer:

When using horizontal analysis, figures are compared across different years with the subsequent year differences with the base year figures being a percentage of the base year's figures.

                                   12/31/2017        12/31/2016       Difference     Percentage

Net sales                        $600,000        $500,000       $100,000          20.0%

Cost of goods sold        $414,000         $350,000       $64,000           18.3%

Gross profit                    $186,000          $150,000       $36,000            24.0%

Operating expenses     $150,000         $120,000        $30,000           25.0%

Net income                     $36,000            $30,000        $6,000             20.0%

Net sales percentage = 100,000 / 500,000 = 20%

Cost of goods sold = 64,000 / 350,000 = 18.3%

Gross profit = 36,000 / 150,000 = 24%

Operating expenses = 30,000 / 120,000 = 25%

Net income = 6,000 / 30,000 = 20%

An issue of common stock currently sells for $52 per share, has an expected annual dividend to be paid at the end of the year of $0.90 per share, and has an expected growth rate to infinity of 5% per year. The expected rate of return on this security is:______

Answers

Answer: 6.73%

Explanation:

The expected rate of return will be calculated by using the formula:

Po= D1 / ( Ke – g )

Where,

Po = Current Price of the stock = $52

D1 = Expected dividend = $0.90

Ke = Expected rate of Return

g = Expected growth rate = 5% = 0.05

We'll then slot in the values into the equation. Therefore,

52.00 = 0.90 / (Ke – 0.05 )

(Ke – 0.05 ) = 0.90 / 52.00

(Ke – 0.05 ) = 0.01731

Ke = 0.05 + 0.01731

Ke = 0.06731

Ke = 6.73%

Therefore, the expected rate of return on this security is 6.73%.

. If the prices of goods and services were expressed in terms of $20 for a shirt, $100 for a purse, what function of money is being described here?

Answers

Answer: unit of account.

Explanation:

Money is anything that's generally accepted by the people and used for making purchases. There are different functions of money such as:

• Means of payment

• Store of value

• Unit of account

• Standard for defered payment

If the prices of goods and services were expressed in terms of $20 for a shirt, $100 for a purse, the function of money that is shown here is the unit of account.

Unit of account simply means the measurement of value. This is something through which goods can be valued.

The following information relates to the manufacturing operations of the Abbra Publishing Company for the year: Beginning Ending Raw materials inventory $ 550,000 $ 613,000 The raw materials used in manufacturing during the year totaled $1,033,000. Raw materials purchased during the year amount to

Answers

Answer:

$420,000

Explanation:

Given the following information, Beginning ending raw materials inventory $560,000 $613,000

The raw materials used in manufacturing during the year is totaled $1,033,000

We will use the formula below to calculate raw materials purchased during the year

Raw materials purchases

= Direct materials used in production - Ending inventory

= $1,033,000 - $613,000

= $420,000

During September, the capital expenditure budget indicates a $400000 purchase of equipment. The ending September cash balance from operations is budgeted to be $56000. The company wants to maintain a minimum cash balance of $25000. What is the minimum cash loan that must be planned to be borrowed from the bank during September?

Answers

Answer:

the minimum cash loan borrowed is $369,000

Explanation:

The computation of the minimum cash loan borrowed is given below:

= Purchase value of an equipment - cash balance budgeted for september month + minimum cash balance

= $400,000 - $56,000 + $25,000

= $369,000

hence, the minimum cash loan borrowed is $369,000

As a group, oligopolists would always be better off if they would act collectively... Group of answer choices as if they were each seeking to maximize their own individual profits. in a manner that would prohibit collusive agreements. as a single monopolist. as a single perfectly competitive firm.

Answers

Answer:

as a single monopolist

Explanation:

The oligopolist is the market structure where there are less sellers and if any actions are taken by them so it impact the price materially and also have the impact on the competitor

So as per the given situation, it would act as a single monopolist as they would charge high price because there is no competition

Therefore the above represent the answer

Crestfield leases office space. On January 3, the company incurs $12,000 to improve the leased office space. These improvements are expected to yield benefits for 10 years. Crestfield has 4 years remaining on its lease. What journal entry would be needed to record the expense for the first year related to the improvements

Answers

Answer:

Debit Amortization Expense $3,000; credit Accumulated Amortization $3,000.

Explanation:

Based on the information given the appropiate journal entry that would be needed to record the expense for the first year related to the improvements will be

Debit Amortization Expense $3000

Credit Accumulated Amortization-Leasehold Improvements $3000

(Amortization Expense = 12000/4 = $3000)

(To record the expense for the first year)

CVS pharmacy collects data from bar-coded products. These data can be evaluated and combined to monitor which CVS products are in demand by customers. CVS uses this method to track pricing data to make sure that CVS pricing is competitive. This is an example of _______.

Answers

Answer:

InfoScan.

Explanation:

A UPC is an acronym for universal product code. UPC is typically used for the identification of a specific product and its manufacturer (vendor) through a unique code that is printed on the product.

Basically, a universal product code (UPC) comprises of two (2) main parts;

A machine-readable barcode that contains sets of vertical black lines.

A unique twelve (12) digit number placed beneath or adjacent to the machine-readable barcode.

The first six-digits of the UPC represents the manufacturer and is printed on all of its products while the next five-digits is the product's unique reference number (item number) and the last digit is typically known as a check digit, used for the verification of the authenticity of a UPC.

Generally, the universal product code are usually scanned with a barcode scanner and this makes it easier to identify a product, as well as its price.

In this scenario, CVS pharmacy collects data from bar-coded products, which can be evaluated and combined to monitor its products that are in demand by customers. Also, this method is used to track pricing data to make sure that its pricing remains competitive among rivals. Thus, thiis is an example of InfoScan used for systemically scanning price information on products.

Describe the organizational structure of your school or company. What difficulties have you encountered working within this structure

Answers

Answer:

My company have a centralized structure of management framework. Under this structure all the decisions are made by the executive level managers of the company.

The main problem that me and my fellow workers face under this structure is that we do not get any space for creativity and judgement of our own. Also the organisation, do not emphasize on our suggestions that we believe can actually make us more efficient.

affar Tabrizi is the owner of Tabrizi Oriental Rugs located in Toronto, Canada. He shops the world over, handpicks, and orders beautiful, authentic handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi website. In terms of the marketing channel, Jaffar is acting as Multiple Choice a consumer. an agent. a wholesaler. a brokerage firm. a middleman.

Answers

Answer:

A middleman

Explanation:

A middle man in trade is a person that is willing to make negotiations between people that are not willing to meet themselves. They go the extra mile to purchase goods and make them available to customers that have need of them.

In the given scenario Tabrizi shops the world over, handpicks, and orders beautiful, authentic handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi website.

Clients in Canada are not able to travel to far places to purchase rugs so he steps in to this role and obtains rugs for his local clients.

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